KENT J. FERGUSSON
Muse [verb] /mju:z/

To think about something carefully
and for a long time.
Muse [verb] /mju:z/

To think about something carefully
and for a long time.
Muse [verb] /mju:z/

To think about
something carefully
and for a long time.

ā LETS STAY IN TOUCH. BY JOINING THE DIGITAL BUSINESS NEWSLETTER I WILL UPDATE YOU ON NEWS AND IDEAS YOU WONT FIND ANYWHERE ELSE.


SIGN ME UP NOW !

archive of prior newsletters.

TESLA INSURANCE [REACTION AUDIO]

The Digital Business Podcast reviews the tesla insurance discussion from the 2020 Q2 earnings call.

LISTEN TO THIS MUSE

THE CLICK N COLLECT PHENOMENON

Is the Click nā€™ Collect phenomenon the perfect blend of technology and humans? In my youth I vividly recall that day in 1980 when New Zealand introduced Saturday trading and alot has changed since then.

READ THIS MUSE

MAKING DECISIONS

Do you know how many decisions an adult makes per day? Every decision you make carries responsibility as so much of our life is dictated by our decisions.

READ THIS MUSE

CAN TESLA CHANGE MOTOR VEHICLE INSURANCE FOREVER?

Insurance could be considered a dull, unexciting or even boring subject, that is until you begin to look at reinvention of this centuries old profession.

READ THIS MUSE

THE DIGITAL BUSINESS INFLECTION POINT [SERIES]

1.0 - Introduction.

It is fair to say that business is a constant in that change, progression and reinvention are the motions of typical businesses in all but a few niche industries.

READ THIS MUSE

1.1 - Thinking.

Thinking. It's what we do as humans right?

READ THIS MUSE

1.2 - Creating.

When you hear the word create in a business meeting what do you think? Create a new product, a new widget or a new sales process?

READ THIS MUSE

1.3 - Technology.

Traditionally, businesses have viewed technology as a cost, a poor cousin. Thankfully we have all matured enough now to understand that technology is an enabler, a leverage point and a differentiator in our business.

READ THIS MUSE

1.4 - Epilogue.

In the final muse we reflect on what a digital business looks like.

COMING SOON